Ladbrokes is a gambling company and an online gambling and sports betting site operating in the UK and around the world, located in Rayners Lane in Harrow, London. Unlike other gambling companies and online sports betting operators, Ladbrokes is listed and traded in the London Stock Exchange and is listed in the FTSE 250 Index.
History of Ladbrokes
Ladbrokes was founded in 1886 by Schwind and Pendleton acting as commission agents for horses which were trained in Worcestershire’s Ladbroke Hall, hence the name Ladbrokes which was adopted in 1906. The company was purchased in 1956 by Cyril Stein and Max Parker, and Stein, following the 1961 Parliament Betting and Gaming Act legalizing betting shops, have used many resources of the company to set up a network of betting shops under the name Ladbrokes and was the first to set fixed odds in sports betting. 6 years later Stein became the company’s chairman and launched it on the London Stock Exchange
Ladbrokes is the biggest gambling company in the world with more than £1,032.2 million in revenue, £235.4 million in operating income, £74.4 million as net income and more than 15,000 employees. Ladbrokes owns 2,200 betting shops in the UK, Ireland and Belgium, and operates several online gambling sites offering sports betting, casino games and poker rooms. Players at Ladbrokes can get a loyalty card which is a betting scheme was first offered by the the gambling giant. In this loyalty scheme, players earn 1 point for each 2 pounds they place as a wager and can also receive free horse racing betting bonuses and free bets, depending on the scale o their betting activity. The most popular sports betting in Ladbrokes is horse racing betting, derived from the fact that Ladbrokes was founded for the purpose of handling this type sports betting. As the market’s leading gambling company, Ladbrokes is considered the most reliable gambling company and has the largest number of clients in the industry for it has a couple of thousands betting shops in addition to its online gambling sites.