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The Bodog brand was founded in 1994 to serve as an online gambling company that would offer online casino gambling, sports betting such as football betting and horse racing betting and online poker rooms. Bodog headquarters are located in the Caribbean nation of Antigua, where the company is licensed and overseen. Bodog operated as an online gambling company until 2008, when all gambling operation conducted by the company were seized, Bodog altered its purpose and was launched as an online gambling brand, issuing third party company with a  license to operate online gambling under the Bodog brand. These companies operate gambling sites which reside under Bodog domains, further extending Bodog’s presence in the online gambling territory, though with much less effort than as it conducts no online gambling, unlike other online gambling companies such as Bet America and Betfair.

Bodog Licensing Around the World
As a licensing gambling brand, Bodog lets third company conduct all online gambling operations under its name, at specific restriction in accordance with the local state or region gaming legislation. The Morris Mohawk Gaming Group, located at Mohawk Council Of Kahnawake, Canada, is licensed to operate under Bodog in the US. Bodog Europe operates Bodog branded gambling sites the UK, Europe, and Canadian regions. Haydock Sports, run by former managing director of Asia for Victor Chandler, is located in Manila and operates within the Asian territory under the Bodog gambling Brand.

Additional Bodog Features
The Bodog brand operated in other fields such as music labeling, promotion and Television broadcasting. All of these operations were shut down in 2008 when Bodog changed its designation to become an online gambling company brand. Nevertheless, up until the company’s changed its purpose, it manged to to publish several music albums, form reality TV series such as Bodog Fight and Calvin Ayre Wild Card Poker.

Bodog franchised companies offer free bonuses, such as free horse racing betting bonuses, for new sports betting players, poker players and online casino gamblers as part of its costumer relation and brand promotion policy. Bodog is also highly concerned with responsible gaming and offers resources and insights over conducting gaming and gambling in a safe manner.

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